The Remnant Agency: How savvy businesses are doubling their marketing reach
It’s never been easier, or less expensive, to double the reach of your marketing budget.
Advertising revenue for traditional media may drop by as much as 12 percent this year, reports Variety. At the same time, audiences for national and local television, radio, and print outlets are growing.
The Remnant Agency has the discounted media inventory that can take your ads to prime-time national TV for pennies on the dollar. Contact our team of marketing experts to plan your strategy.
The COVID-19 pandemic caused much of this shift, of course. More people are turning to traditional media for updates on the world and on their communities. At the same time, advertising spots are going unsold due to business disruptions and cancellations. When media can’t sell their advertising slots, they have no option but to discount them.
This challenging time presents an opportunity for savvy companies. Using remnant media, you can get your products and services in front of new, larger audiences at a fraction of the usual cost.
Remnant media is not new, but it has never been more promising to businesses looking to expand their brand’s each. As a leading provider of remnant media, the Remnant Agency wants to help your company take advantage of the increased quality placements we can supply.
What’s driving the shift?
When producers are forced to cancel high-profile sport and entertainment events, media companies lose their biggest advertisers. The Olympics are one of the most-watched events worldwide, enjoyed by sports haters and fanatics alike. That makes them a favorite platform for the world’s largest advertisers. As of summer 2020, the Tokyo Summer Olympics are postponed until 2021. That’s a huge chunk of lost revenue.
Advertising spending is down in many industries. Think of travel, leisure, and dining, all facing the simultaneous transformation of their business models. With future sales uncertain, advertising is an obvious expense to cut.
Media companies are left with advertising space to spare at a time when demand for that space – some of it highly coveted – has never been lower.
Thinking prime time
This is an unusual opportunity for savvy companies whose marketing goals may have been constrained by advertising costs in the past. It allows them to reach new, larger, or more specialized audiences, experiment with prime time and other coveted slots, and determine the best performing outlets at bargain prices.
Demand for advertising will no doubt resume once the crisis passes. Until then, television and radio stations are working with us to sell unused inventory. We can help you seize the highest targeted reach, by volume, at the best available price. Now is the perfect time for companies looking to grow their profile to take advantage of these high-impact spots.
Contact the Remnant Agency
Media companies have partnered with The Remnant Agency to move these unsold spots. For businesses looking to focus on smart, high-impact advertising, this is an unprecedented opportunity to vastly increase the reach of your marketing dollars. Contact The Remnant Agency’s team of marketing experts to plan your strategy.