There’s a Fire Sale on Radio Ads: Are You In?

Facing double-digit declines in advertising revenue due to the COVID-19 pandemic, radio stations are selling ad space at deep discounts. From nationally syndicated to local programming, enterprising businesses can purchase radio advertising at some of the best rates in a decade. 

What’s going on? As the coronavirus continues to wreak havoc across the US, large companies have curtailed their marketing budgets in response to growing uncertainty. Traditional media is struggling to manage an expected drop of as much 12 percent in their advertising revenue by the end of 2020, according to Variety.

Every major radio broadcasting company is affected, including large stations in major markets and popular nationally syndicated programs. Nationwide, radio stations are letting some of their most coveted placements go at fire-sale prices. Suddenly, prime-time spots are available at deep discounts.

A Double Win

Savvy companies are taking advantage of the opportunity to buy radio time at enormous savings and reach new, bigger markets. 

It’s really a double win. Today, marketing departments can choose the markets they want, instead of settling for the ones they can afford. For smart buyers, time is available at a fraction of the cost even though audiences are actually growing as more Americans tune in to pandemic media coverage.

The Remnant Agency, which specializes in unsold ad space, typically offers radio advertising at 40-70 percent lower than standard rates. Today’s rates, driven by the lack of demand, are even lower. Can your firm take advantage?

How It Works

Radio is a powerful advertising tool, especially for small businesses. It offers the same reach as television and cable, but at a lower cost. Production costs are lower too, making radio the perfect way to experiment with new markets and tactics. You can get massive reach for pennies on the dollar, even in prime time. 

There’s never been a better time to try it. With more than 30 years of experience in the radio industry, the Remnant Agency is a trusted partner to every major national, regional, and local broadcasting company. We understand their markets, and we want your company to capitalize on our expertise. 

Of course, every ad needs to serve your marketing goals. We can help with that too. Whether you’re looking for increased foot traffic, more brand exposure, or for people to pick up the phone and call you, our award-winning creative team can help you design and produce radio spots that meet your needs. And it’ll cost you less than anywhere else.

Contact the Remnant Agency 

The Remnant Agency is ready to get your company on the air and on every listener’s mind. Contact our team of marketing and creative experts to shape your strategy for minimizing ad pricing and maximizing selection.